Country stars and cowboys love Point Blank Tequila. So do bull riders, barrel racers — and actors who star in films about oil fields and the Old West. Point Blank is their kind of drink.
Why?
Because it’s West in Spirit.
Point Blank Tequila captures the essence of the Western way of life — raw, real, resilient. It’s for those who live by their own code. Who ride tall, work hard, and respect tradition without being chained to it.
Whether out in the pasture or under the spotlight, they stay true to who they are. That same authenticity is expressed in every bottle of Point Blank.
For the Real Ones
Born from the rugged land of San Juanito de Escobedo, Jalisco, and crafted using time-honored techniques, Point Blank is tequila stripped of the gimmicks. No additives, no sugar, no dyes. Just pure Blue Weber agave, cooked in brick ovens, fermented naturally, and distilled with purpose.
That spirit of grit and craft? It resonates with people who are genuine and live close to the land. Folks who understand that great things take time — just like our Reposado, aged six months in American oak barrels, or our Añejo, aged eighteen.
They get that quality is in the details: hand-harvested agave, slow roasting, and the legacy of our master distiller, Zandra Gomez Santiago — 2024’s Best Woman Distiller, who isn’t afraid to take risks.
They know that Point Blank is true tequila, for the real ones.
For Those who Ride for their Brand
Point Blank doesn’t just belong in upscale country bars or sleek nightclubs. It belongs around the firepit. On the tailgate. In the trailer after a long day.
It’s for people who appreciate a slow sip, a strong pour, and the kind of flavor that doesn’t need to be dressed up.
Because being West in Spirit means standing for something. It means loyalty, pride, and putting your name on what matters. That’s what Point Blank is — a brand built on truth, not trends. On grit, not gimmicks.
To ride for your brand is to live with purpose. To respect where you come from. And to raise a glass to the stories that come from the dirt, the sweat, and the soul.
For Those Who Live Like They Mean It
Point Blank Tequila isn’t made for everyone.
It’s made for the ones who don’t back down. Who know a handshake still means something. Who don’t waste time pretending — because they’re too busy living it.
From the pastures of Texas to the sets of Westerns shot in Montana, Point Blank rides with people who carry the spirit of the West wherever they go.
No fluff. No faking it.
Just straight-up character — in the bottle and in the people who drink it.
You don’t have to wear a cowboy hat to be West in Spirit. But you have to live like you mean it.
Point Blank.
