The Western way of life isn’t filtered. It’s raw, rugged, and real. Farmers and ranchers can’t fake it.
Every day is earned — through dust, sweat, and long hours that build callouses and character.
And when the work is done, they reach for something honest and authentic.
That bottle? Point Blank Tequila.
Real Tequila for Real Ranchers
Real cowboys and cowgirls don’t front — and they sure as hell don’t cut corners. From dawn to dusk, they work with quiet grit: saddling horses, driving cattle, caring for livestock, maintaining fences, and tending to land that doesn’t give anything up easily.
They don’t get time off. Bad weather is part of the deal. Every day is a commitment to hard work and heritage.
That same code lives in every bottle of Point Blank.
“This is tequila made the hard way, the honest way — some might even say, the Cowboy way,” said Andrew Summersett, co-founder of Point Blank. “Like ranching, crafting our tequila is a commitment to the land, the people, and the process.”
Every bottle of Point Blank Tequila starts with 100% Blue Weber Agave, grown sustainably in the rugged hills of San Juanito de Escobedo, Jalisco — the birthplace of tequila. At the family-owned Destiladora Agave Azul, the agave is hand-harvested at peak maturity by skilled jimadores, slow-roasted in traditional brick ovens, naturally fermented, and double-distilled to preserve purity and depth.
Every step is overseen by award-winning Master Distiller Zandra Gómez Santiago — a female trailblazer in a male-dominated industry — whose craftsmanship and conviction infuse every bottle with a bold, uncompromising quality.
No additives, no sugar, no dyes. No pretenses. No nonsense. Point Blank Tequila delivers an uncut experience for people who value authenticity.
Just ask Allison and Travis Wiens — proof that Point Blank Tequila belongs in every cowboy and cowgal’s kit.
Truth in a Bottle
Nestled in the foothills of Sedalia, Colorado, lies the sprawling Wiens Ranch, a five-generation family legacy defined by hard work, sustainability, and a deep love for the land.
It’s not just home to champion cutting horses and premium Angus cattle. It’s a working ranch committed to passion, legacy, and excellence.
Travis and Allison Wiens know this land like the backs of their hands. Together, they run the WR Premium Beef operation and live by the same values that define Point Blank Tequila: respect for the land, pride in their craft, and a belief that what you pour should be authentic.
“On the ranch, the hard work, rugged conditions, and long days are real — and so is what we pour at the end of it,” said Allison Wiens. “Point Blank is our tequila because there’s nothing artificial about it. It’s truth in a bottle.”
The Tequila that Rides with You
About that Point Blank bottle, it fits right in with ranch life.
Inspired by the old-school pachita — the slim, carry-anywhere Mexican flask that once rode in satchels and saddlebags — the Point Blank bottle nods to heritage while embracing modern craftsmanship.
Its clean lines and square silhouette feel both familiar and unexpected: easy to grip, steady in the hand, effortless to pour, even on horseback.
It’s the kind of flask-shaped bottle that slips into the deep pocket of a duster coat or tucks neatly into a backpack.
It’s designed to ride with you. And it’s the only thing you will need. No mixers. No salt. No limes.
Because when tequila’s made right — honest, clean, and crafted without shortcuts — you don’t dress it up. You sip it straight, wherever the ride takes you.
Range-Tested. Rancher-Approved.
Point Blank isn’t a trend. It’s not chasing a fleeting moment or an algorithm — it’s built for the ones who roll up their sleeves and get their hands dirty, who fix what’s broken, who stay out until the job’s done.
Like the ranchers and cowhands who carry it, this tequila is here for the long haul: grounded in the land, faithful to its roots, and made to be passed around when the stars come out over Colorado skies.
Point Blank warms you up on cold mornings working cattle. It’s the bottle you pull out after a long day in the saddle, when the dust settles and the fire crackles. It’s what you raise to the sky when your girl surprises you with it out of nowhere.
Ranch life isn’t about show. It’s about substance. And Point Blank Tequila is the only bottle that belongs in your gear. On the range, in the arena, or around the fire.
So here’s to the real ones.
To the ones who love the land.
To the ones who carry the Old West in their bones.
To the ones who drink Point Blank.
